- Welfie over swimsuit selfie:Â Young holidaymakers now more likely to upload their sweaty workout selfie, orÂ WelfieÂ , than a sexy swimwear shot
- Fitfluencers:Â Over halfÂ (59%)Â of under 35s claim body positive celebrities and social media â€˜fitfluencers’ are main inspiration for holiday workouts
- Fitness before food:Â Top-notch hotel fitness facilities are now the most important vacay considerationÂ (34%)Â , compared to proximity of good restaurantsÂ (27%)Â and nightlifeÂ (9%)Â
HotelsÂ .Â comâ„¢Â hasÂ releasedÂ newÂ dataÂ revealingÂ aÂ newÂ waveÂ ofÂ youngÂ travelersÂ whoÂ areÂ swappingÂ beaches and beersÂ foractionÂ -Â packedÂ ,Â celebrityÂ -Â inspiredÂ fitnessÂ getawaysÂ , with this summer expected to see a boom in â€˜welfies’ — workout selfies.
ResultsÂ from the Hotels.com Activacations SurveyÂ show thatÂ aÂ whoppingÂ 80%Â ofÂ 18-35Â yearÂ oldsÂ nowÂ considerkeepingÂ fitÂ one of theÂ mostÂ importantÂ partsÂ ofÂ theirÂ holidayÂ experience.
TheÂ surveyÂ carriedÂ outÂ byÂ travel expertsÂ HotelsÂ .Â comÂ showsÂ thatÂ theÂ riseÂ ofÂ theÂ â€˜Â activacation’Â isÂ alsoÂ downÂ toÂ aÂ barrageÂ ofsocialÂ mediaÂ â€˜Â fitfluencersÂ ’Â whoÂ are combiningÂ sunÂ ,Â seaÂ andÂ sportÂ .Â Social media is poised forÂ theÂ â€˜welfie’Â toÂ makeÂ wavesthisÂ summerÂ withÂ youngÂ holidaymakersÂ nowÂ more likely toÂ uploadÂ aÂ sweatyÂ workoutÂ selfieÂ (16%)Â thanÂ aÂ sexyÂ swimwearshotÂ (10%)Â .Â
Millennial travelers are generally looking for richer, more unusual holiday experiences and admit that they use exercise tomeet new peopleÂ (Â 27%)Â and exploreÂ new places from an alternative perspectiveÂ (Â 32%).Â Wanting to create unique memoriesÂ (42%)Â and prove that they’re making the most of their holiday on social mediaÂ (29%)Â also ranked highlyÂ .
Many holidaymakers are happy to give up top-notch food (Â 42%Â ), relaxing, (Â 38%Â ), sightseeing (Â 32%Â ) and even alcohol (24%Â ) to get their fitness fix on vacation.Â FitnessÂ isÂ nowÂ soÂ ingrainedÂ inÂ theÂ holidayÂ experienceÂ ,Â demandÂ forÂ superiorÂ fitnessexperiencesÂ fromÂ hotelsÂ hasÂ alsoÂ reachedÂ aÂ newÂ high.Â StateÂ -Â ofÂ -Â theÂ -Â artÂ fitnessÂ facilitiesÂ (Â 26%Â ),Â personalÂ trainingÂ (Â 20%Â ),healthyÂ menusÂ (Â 25%Â )Â andÂ freeÂ wearableÂ fitnessÂ techÂ (Â 17%)Â allÂ featureÂ highÂ onÂ theÂ hotelÂ wishÂ listÂ .
WhilstÂ menÂ seekÂ to take part inÂ extremeÂ physicalÂ activitiesÂ on vacation,Â suchÂ asÂ crossÂ -Â fitÂ (12%)Â ,Â beachÂ bootÂ -Â campÂ (12%)andÂ wakeboardingÂ (16%)Â ,Â a quarterÂ (25%)Â ofÂ womenÂ areÂ opting forÂ holisticÂ wellnessÂ holidaysÂ withÂ meditationÂ ,Â yogaÂ andÂ taichiÂ toppingÂ theÂ activacationÂ agenda.
The top five activities travellers wouldÂ be prepared to tryÂ are:
- Strength and body weight trainingÂ (69%)
- MountaineeringÂ (45%)
- Personal trainingÂ (34%)
- HIIT swimmingÂ (26%)
- Hot yogaÂ (25%)
Isabelle PinsonÂ fromÂ HotelsÂ .Â com brandÂ comments:Â
– We love that people are seeing sport as a way to have more rewarding holiday experiences. There’s been a real evolution in holiday priorities and millennial travelers in particular now demand more from a trip. Fitness options are now so important that millennials areÂ choosing hotels based on how they’ll help them keep fit on vacation.Â ”
Top wellness hotels around the world
Rosewood London, London
The Fitness Suite at Rosewood London combines a contemporary design with the latest cutting-edge gym equipment from Technogym providing a calming and luxury environment for the ultimate workout. Set over two rooms, it is bathed in natural daylight and, with a wide range of state of the art equipment, will help you easily reach your goals leading to a healthy, balanced lifestyle.Â Rosewood LondonÂ is available from 3.712 DKK per room per night.
The Westin Verasa Napa, CaliforniaÂ
Thanks to its new Gear Lending Programme, guests of The Westin Verasa Napa have access to New Balance shoes and clothing during their stay. Go it alone or have the running concierge take you out through wine country. The gym and pool offer more fitness-focused options and the special SuperFoods Rx menu ensures meals are always healthy. TheÂ Westin Verasa NapaÂ is available from 2.158 DKK per roomÂ per night.
1711 Ti Sana Detox Retreat & Spa, Milan
Perfect for detox, weight management and lifestyle improvement, guests are invited to revitalize and heal in this tranquil environment. Offering a comprehensive approach to wellness, Ti Sana’s signature â€˜Healtheatarian’ tailored wellness programmes combine organic vegan nutrition, therapeutic physical activity and holistic therapies to ensure guests leave feeling rested and refreshed.Â The 1711 Ti Sana Detox Retreat & SpaÂ is available from 1.127 DKK per room per night.
Park Hyatt Tokyo, Tokyo
A 47th floor sky-scraping gym! The gymnasium and aerobics studio flank either side of the pool on the sky-lit 47th floor of the hotel, giving jaw-dropping views of the Tokyo cityscape and the sacred slopes of Mt. Fuji. The gym is equipped with LifeFitness weight training and fitness equipment, and personal trainers assist guests and members with tailored fitness programmes. Of course, you can always just do some laps too. The pool is amazing. TheÂ Park Hyatt TokyoÂ is available 3.484 DKK per room per night.
*Survey of 8400 adults across 28 countrues, carried out by OnePoll between 31st March 2017 and 21st June 2017. All statistics included in the release come from this survey.Â
Prices quoted include taxes and fees and are subject to availability at the time of booking