The latest national campaign launched by the Slovenian Tourist Board calls for visitors to share their feelings about Slovenia’s unique landscapes, activities and traditions on social media, along with beautiful images and videos using the hashtag #ifeelsLOVEnia.
The campaign aims to collect recommendations showcasing lesser known destinations and products. As overtourism continues to rise in 2018, the tourist board’s solution to popular destinations becoming overcrowded is to encourage visitors to explore Slovenia’s less visited areas. The campaign also seeks to inspire local tourists to spend their free time in their homeland.
How the campaign will work
The promotional campaign #ifeelsLOVEnia – Make new memories in Slovenia and share them with us, which STO launched today, is a cross platform campaign using the key communication channels: Facebook, Instagram, Twitter, YouTube and the main Slovenian tourist website www.slovenia.info.
The STB regards this as an important campaign as it involves tourism providers across the country. All the participating businesses and tourist centres have received promotional green, heart-shaped stickers to encourage visitors to share their experiences using #ifeelsLOVEnia. The Slovenian tourism industry, including the Slovenian Tourist Association, STB partners and the Tourism and Hospitality Chamber of Slovenia, will all be encouraged to take part in this campaign to share their unique impressions of the country.
With this campaign, STB want to use social media to drive high levels of engagement by reaching out to a vast number of users directly with shareable messages and content. An invitation to participate has also been published on the main Slovenian tourist website, where an online counter tracks the number of posts as they are published.
Become an Ambassador of Slovenia and win a prize!
All posts by users sharing their photos and videos will be displayed online and STB will select the top three posts each week to win a selection of prizes. When the campaign finishes in September, all users selected in the weekly giveaways will have the chance to win an additional prize — the user who posts the best summer photo that captures the spirit of Slovenia will win a trip.
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