The numbers of the tourism traffic in Croatia could not have been better for 2016 as Croatian tourism recorded excellent results throughout the year. The figures of international tourist arrivals and overnight stays report an extraordinary strong year. From January to December 2016, according to official data of the tourist boards in Croatia collected through the tool eVisitor, there were 16,351,164 arrivals and 91,459,263 overnight stays.

Dubrovnik (bilde: Antor/turistkontoret)

These results show, that Croatia not only has plenty to offer throughout the whole year, but also is a popular travel destination for both domestic and foreign tourists all over the world.

The outstanding numbers of inbound tourism are a result of various thoughtfully designed promotional activities, which were launched by the Croatian National Tourist Board (CNTB) and their strategy to strengthen flight connections with Croatian destinations. These activities demonstrate Croatia’s extraordinary natural and architectural diversity and thus produce the surpassing results of 2016 so far.

Foreign versus domestic travellers

In the total number of arrivals, foreign tourists accounted for 14,483,311 arrivals and 80,768,257 overnight stays. Put in relation, the figures of the domestic travellers keep up with these exceeding results. Domestic tourists accounted for 1,867,853 arrivals and 10,691,006 overnight stays.

Coastal region versus continental region

Croatia has one of the most beautiful Adriatic coasts with sunny beaches and a length of 5,385 km coastline which is the 6th longest coastline in Europe by some measures. The coastal area reports 14,397,814 arrivals and 87,711,534 overnight stays. In the year of 2016 Dalmatia is the most popular Croatian coastal region with 7,183,377 arrivals and 42,788,402 overnight stays.

But also the mainland has its attractive sides with gorgeous rivers, national parks and adventurous activities waiting for visitors. The continental region reports a total number of 859,431 arrivals and 1,764,240 overnight stays. Karlovac County is with 278,355 arrivals and 473,577 overnight stays the most popular region of the Croatian inland.

The strongest markets concerning arrivals

Germany, Slovenia and Austria are on the top of the list regarding the share of arrivals and overnight stays in the period from January until December 2016: Germany with 2,378,348 arrivals and a share of 7.4 percent, Slovenia with 1,428,453 arrivals and a share of 10.3 percent and Austria with 1,311,855 arrivals and a share of 10.7 percent. Italy and Poland complete the top five with 1,114,533 arrivals and a share of 3.9 percent for Italy and with 788,903 arrivals and a share of 12.4 percent for Poland.

Zagreb as special place to be

For the second year in a row Zagreb won the award for “Best Christmas Market 2017″ by EBD. With the city’s stunning Christmas markets, Zagreb enables tourists to experience an Advent they will never forget. Astonishing Christmas lights, local Christmas food and a warm atmosphere allured to a festive gathering and made Zagreb the place to be in Advent season. This winter wonderland contributed to the capital’s figures with 1,093,919 arrivals and 1,983,489 overnight stays.


All data has been captured by the tool eVisitor. eVisitor is an initiative of the Croatian National Tourist Board and the Ministry of Tourism. It is currently used by more than 160,000 accommodation service providers and more than 500 other users involved in tourism. This large unique system easily allows registering guest data in Croatia. As an all-digital solution it gives real time insights into tourist traffic including several relevant criteria such as length of stay, location, gender, age, country of residence, type of facility, destination etc. Unlike the data from Croatian Bureau of Statistics (CBS) which includes only commercial accommodation capacities, the eVisitor data additionally includes traffic in non-commercial accommodation capacities, as well as capacities in nautical charter. All data is available free of charge with appropriate authorisation. It tracks data without the need of physical guest books and paper forms, and thus contributes to environmental protection and low costs.