Radisson Hotel Group looks ahead to 2021 with 30 planned hotel openings or 5,000 rooms across EMEA, building on the Group’s 40+ signings announced in 2020. The Group’s 2020 expansion included the introduction of the Radisson Individuals brand and the announcement of ambitious plans to double its portfolio of Serviced Apartments by 2025. 2021 expected openings also include seven exciting new openings of the Group’s premium lifestyle Radisson Collection brand in France, Italy, Spain, Turkey, and Saudi Arabia.

SMP - Main restaurant - Radisson
SMP main restaurant (Photo: Radisson Hotel Group)

In 2020, Radisson Hotel Group signed over 40 new hotels, resorts and serviced apartments across EMEA with 7,700 rooms and opened over 20 properties as the group continues to optimize its new brand architecture.

Key signings included Radisson Blu Sheffield in the UK, Radisson RED Innsbruck in Austria, Radisson RED Cologne, Radisson Blu Resort Santorini in Greece, Radisson Hotel & Convention Centre Johannesburg in South Africa, Radisson Residences Heidelberg in Germany Radisson Beach Resort The Palm in Dubai, the UAE, Cour des Loges Lyon, A Radisson Collection Hotel in France and Henrietta House, a member of Radisson Individuals in Bath, UK.

In 2020 Radisson Hotel Group also launched a new brand, Radisson Individuals, a conversion brand offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefiting from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.

In addition, 2020 marked the Group’s expansion of its Serviced Apartment portfolio which will be developed as a brand extension to cater to the different segments from midscale to luxury. Radisson Hotel Group announced plans to more than double its Serviced Apartment portfolio within the next 5 years with new openings planned for Paris, Amsterdam, Istanbul, Larnaca, Nicosia, Cortina, Cairo, Riyadh, and further openings planned in Germany.

Elie Younes, Executive Vice President and Chief Development Officer EMEA, Radisson Hotel Group said:

– Throughout 2020, while many hotel groups put their development plans on hold, we remained optimistic an relentless to create more possibilities for guests and opportunities for owners.. With the launch of Radisson Individuals and the reinforcement of our strategy for Serviced Apartments, we stay relevant to our owners and guests, and this is down to three key factors – innovation, simplification, and empowering our people. 2021 will likely be a transition year with a challenging first half and an expectedrecovery thereafter, and I see it as a year of further opportunities for a better future. We thank our guests, owners, and team members for their continued support, trust and generosity” 

2021 will be another key year for the Group’s expansion, with the projected opening of 30 hotels and over 5,000 rooms in EMEA across its brand portfolio.

Planned openings include seven premium lifestyle Radisson Collection hotels and resorts in key cities such as Seville and Lyon, and an impressive expansion in Italy in Milan, Venice, and Cortina d’Ampezzo, bringing the brand’s total portfolio to 35+ hotels globally in key cities such as Paris, Milan, London, Shanghai, Moscow, Cairo, and Lagos as well as in resort destinations such as the Blue Mountains, Bodrum, and Nanjing.

Radisson Hotel Group’s top priority is the continued health, safety and security of its guests, team members, and business partners. In May 2020, the hotel group announced its Radisson Hotels Safety Protocol in collaboration with SGS, the world’s leading inspection, verification, testing and certification company. Additionally, Radisson Hotel Group supports the World Travel and Tourism Council (WTTC)’s ‘Safe Travels’ health and safety protocols and stamp to create consistency across the Travel and Tourism industry.

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