Ryanair today (7 Feb) launched a new annual multi-trip travel insurance service on the Ryanair.com website, offering its 119m customers the best value travel insurance, alongside Europe’s lowest air fares.

Launched in partnership with Europ Assistance, one of Europe’s leading insurance providers, the new service offers customers great cover whenever they travel, on an unlimited number of European trips, of up to 28 days each in duration.

Multi-trip insurance follows the successful launch of Ryanair Car Hire, Ryanair Rooms and Ryanair Holidays, and is the latest digital innovation delivered by Ryanair Labs, under the “Always Getting Better” programme, which includes a best-in-class personalised website, and dynamic mobile app, and will allow Ryanair to become the “Amazon of travel”.

Ryanair’s Director of Ancillary Revenue, Greg O’Gorman, said:

– As we continue to grow our annual traffic to 130m passengers in the next 12 months, our customers have expressed an increasing need for annual travel insurance cover, so we’re pleased to launch this new multi-trip insurance service on the Ryanair.com website.

– We’ve partnered with Europ Assistance, a proven market leader with a solid financial standing and reputation, to provide a comprehensive and competitive annual travel insurance product and support service, at the same great low prices Ryanair customers have come to expect.”