How can you change the world if you haven’t seen it? In Scandinavian Airlines (SAS) ongoing concept ’We Are Travelers’, the airline continues to focus on the endless opportunities that traveling can create.
Research* shows that the experience we get by traveling has a positive impact on us as individuals. It is by discovering the world that we can understand it and be involved in expanding and evolving it. In other words — Travelers Are The Future.
The new campaign within the communication concept ’Travelers Are The Future’ emphasizes that travelers who see the world get new impressions, understand it better and can thereby be part of changing it and get more out of life. The over all message is ’You won´t change the future by staying at home’.
– For over 70 years, SAS has been a leading innovator in the air and has flown countless people with ideas, ambitions or just curiosity and thus great potential to make small and big differences in the world. We want to continue doing that. We want to be part of making the world a better place, said Didrik Fjeldstad VP Brand & Marketing, at SAS.
Research on the positive effects of traveling: William W. Maddux, Zimmermann J, Neyer FJ, William W. Maddux
